Ray Kroc was the Steve Jobs of the hamburger world. An estimated one in eight American workers are thought to have been employed by McDonald’s at some point in their careers the company is the second-largest private employer on the planet. Today McDonald’s has a higher turnover than any food chain in the world, serving more than 69 million diners a day in nearly 37,000 restaurants in 120 countries, the most recent being Kazakhstan. He was taken with the brothers’ introduction of a streamlined production-line system for serving a simple menu of hamburgers and fries while visiting their San Bernardino restaurant to sell them milkshake machines in 1954.īecoming first their national franchise agent, he had seized total control by 1961, buying the business for $2.7 million, just over $25 million in 2018 money.
#Us maccy to russic movie#
The excellent 2016 movie The Founder (ignore the lame name – it’s well worth a watch) tells the story of how, to their dismay, the chain was ultimately wrested from the McDonalds by the visionary former salesman Ray Kroc. One thing that hasn’t changed in the last 75 years and that’s the Golden Arches, the shape of which were suggested by Dick McDonald when the plans for the Red and White were being drawn up (the distinctive yellow neon shade was the choice of the sign maker whose name has not been passed down into history). The brothers opened their first McDonald’s in San Bernardino, California, as a traditional diner in 1949, but with the invention of their ‘super-speedy’ service, they were ready for a new look. The pristine cube marks quite a departure from the familiar brown mansard-roofed Maccy-Ds we have known and loved since the 1970s, which in turn replaced the original ‘Red and White’ design adopted by the McDonald brothers, Dick and Mack, in 1953. The new look will form the basis of redesigns for the majority of the firm’s 14,000 restaurants across the country, at a cost of $6 billion, meaning an oasis could be coming to a McDonald’s near you very soon.
More like an Apple Store than a fast food joint, the new outlet is described by designers Ross Barney Architects as an ‘oasis,’ a sleek glass cube the size of a city block with shared tables, ‘tapestries’ of living plants on the walls, an apple orchard and table service as well as automated ordering. McDonald’s, the world’s biggest food chain, has just opened its flagship restaurant in the town it calls home – and what a marvel it is. The Golden Arches are shining with even greater lustre than usual in Chicago these days.
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